Monday, 1 July 2013

TTXGP FIM Launch New eRoadRacing World Cup Logo

Motorcycle Real Road Racing Blog by Barbiegirl Northern Ireland

TTXGP are delighted to announce a new logo for the FIM eRoadRacing World Cup ahead of the season’s first race in Valencia on Sunday 14 July.

The logo has been designed to showcase FIM eRoadRacing’s clean credentials with a wheel-shaped ‘e’ set at the front of the competition’s name. The clean-emission, zero-carbon, road-racing series required a logo for the future.

TTXGP eRoadRacing FIM World Cup
Azhar Hussain MBE, founder and CEO of eRoadRacing, said: ‘We are pushing the boundaries of motorsport on a daily basis, whether it is teams developing technologies of the future or riders putting that technology in front of the fans. We wanted a logo to match the ground-breaking work we are doing. This logo does exactly that and we hope the fans are proud of the branding because they will make FIM eRoadRacing the future of motorsport.’

The logo has been created by The Works Limited. Based in Leeds, The Works have created logos and branding for organisations including Fifa, Honda, NBA, Uefa and Warner Bros.

FIM eRoadRacing is the evolution of TTXGP and FIM E-Power. It is officially sanctioned by the global governing body and combines races across three continents.

TTXGP are the official promoters of the FIM eRoadRacing World Cup, which will see teams racing in the US and Europe compete separately for a place in the World Final. From 2014 FIM eRoadRacing will follow MotoGP’s format through a World Championship, with every team competing in each continent for a chance to be crowned champions.

FIM eRoadRacing teams are consistently pushing the boundaries of electric vehicles and are instrumental in the development of this technology. Teams from across the globe will compete in the inaugural FIM eRoadRacing season, including entries from US, Canada, China, Germany, UK, Netherlands, France, Spain and India.

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