Real Road Racing Motorcycle Blog by Barbiegirl Northern Ireland
Relentless Energy drink is backing the International North West 200 for a further two years with the announcement of a renewed brand partnership helping to cement the North West’s position as Ireland’s top outdoor sporting event.
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The high profile energy drink was launched in Northern Ireland during the build up to last May’s North West 200 and developed a very successful partnership with the global event and its organisers Coleraine & District Motor Club Ltd as well as the highly successful TAS Suzuki Road Racing team.
This year’s North West 200 is set to take place on Saturday 21st May with Race Week Festival kicking off on 15th May and race technical director Mervyn Whyte MBE was ecstatic as he welcomed Relentless Energy back on board as title sponsor. “The dynamic spirit and sheer tenacity of Relentless encapsulates everything that the North West 200 stands for and I’m delighted that the Relentless Energy team will support our event until 2012. It’s been an excellent partnership to date and we look forward to working alongside the team over the next two years creating improved race programmes and drawing high calibre competitors from all over the world as well as here on the island of Ireland.”
Attending the high glamour launch at Belfast’s Merchant Hotel was Relentless Suzuki by TAS Racing team members Carrick’s Alastair Seeley and Guy Martin from Lincolnshire. Everyone is really looking forward to see what Guy can do with his new team and machinery, and I'm sure the fans will be right behind him getting that elusive first NW200 win under his belt.
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©2010 Motorcycle RealRoadRacing Blog by Barbiegirl Northern Ireland